Value

Value is exactly what the name promises: a proper white nicotine pouch at a price that makes sense. The bright, colorful cans are easy to find on the shelf, and inside you get the same clean, all-white pouch quality as in our premium brands.

Value is made for volume: for retailers who need a competitively priced everyday pouch, and for users who want good nicotine pouches without paying for extras. 20 pouches per can, in Mint and Menthol.

Why choose Value?

Value uses the same clean white pouch recipe as Nordic White, so there is no compromise on the pouch itself. What you save on is packaging and positioning, not quality. That makes Value a strong everyday choice and an easy product to sell.

Bold and Easy to Find

The Value cans are designed to be seen: crisp green for Mint and cool blue for Menthol, with a big, clear brand name. Customers recognize the can at a glance and know exactly which flavor they are picking up.

Flavors

Value Mint is a fresh, sweet mint in the green can. Value Menthol is the cooler, more intense option in the blue can. Both are all-white pouches with 20 pouches per can.

Value at a Glance

• Flavors: Mint, Menthol
• Pouches per can: 20
• Nicotine content: 16.5 mg/g
• Pouch weight: 0.5–0.7 g depending on market
• Sweetener: sorbitol
• All-white, tobacco-free pouches

Discreet and Portable

Value is made for people who are always on the move. Slip a slim, all-white pouch under your lip and go about your day without smoke, mess or hassle. The pouch stays in place and stays clean, whether you are at work, at the gym or traveling, so you can enjoy your nicotine in any setting.

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